Meet the Team

Wiets is a culinary magician and tech-savvy entrepreneur. Her passion for food began at age 11, baking her way into the hearts of neighbors and local fairs. Her journey, a delectable dance between bytes and bites, is colored with an MSc in Engineering and seasoned with corporate & entrepreneurial wisdom.

A mother of three, Wiets understands the symphony of familial culinary demands, from “No palm oil!” to “High protein, mom!”, fueling her belief in leveraging the digital age to make wholesome food choices quick and easy. Her experiences, exploring flavors while living in five countries, have only enriched her expansive palate, making local grocery stores her culinary playground.

A light-weight national rowing champion and a lover of data and food, Wiets embodies a seamless blend of strength, finesse, and flavor. Whether she’s exploring exotic food lanes or deciphering data enigmas, Wiets’ zest for life and her pursuit of culinary and technological excellence make her a radiant inspiration in both the kitchen and the boardroom.

Wiets was featured in Entrepreneurship Stories by Go Solo gosolo.subkit.com/eatq and interviewed by The Spoon as one of 14 Food Tech innovators.

Meet Sean, the man with a peachy past and a zest for the great outdoors! Born and bred on a Peach Farm, during the summer harvest months Sean’s alarm clock was set to 5 AM, courtesy of his father and the promise to deliver the best peaches to Cal Fruit and Del Monte. His years on the farm shaped his work ethic and interest in CPG.

Sean enjoys oats with blueberries and granola every day, convinced it’s the secret to his boundless energy, focus, and good health.

With a degree in Management Information Systems from California State University, Sacramento, Sean ventured into the world of technology, where he’s been shaking things up ever since. At ancestry.com, Sean was one of many Jedi’s working on customer acquisition, wielding his analytical skills like a lightsaber to bring in the masses. His brainchild, an educational product based on memory decay theory, ignited a community frenzy, resulting in over millions of publicly generated content by students. 

Sean is your go-to guy for innovation. With 15 years of software development under his belt, Sean’s a tech wizard with a knack for making the digital world a better place. His passion for all things farming, natural food products, and his technical know-how for building software products has helped us build the product to what it is today.

Meet Kayla, our in-house food and nutrition nerd at the forefront of industry, consumer, and sustainability trends. With a Master’s in Food & Nutrition Policy & Programs, they’re an expert at transforming complex technical information into engaging digital content.

With a background in critical food studies research and diverse roles in nutrition communication, Kayla brings a fresh perspective to food technology and data startups. They are dedicated to shaping a more transparent, equitable, and sustainable food future. Outside work, Kayla loves exploring the Bay Area food scene and is on a mission to discover all the local vegan delights it has to offer.