Category Insight Report

Find out how to be a category leader

We help you find the opportunity and provide validation on what’s missing in the US market based on thousands of products.

Avoid being a me-too product and identify trending labels to put on pack, positioning opportunity, package sizes, and pricing.

Get your $899 category report with 20% off now for $719.

  • A 30-page report with unique insights specific to your category.
  • 3 months access to EatQ platform.
  • Free consultation with a category analysis expert.

Target Search Filters

Diet Type’s are normally set by brands, but Dietary Preferences are usually ignored. Failing to claim Dietary Preferences prevents a motivated conscious buyer from finding your product.

Motivated conscious buyers are more active to purchasing products that align with their dietary needs.

We identify all attributes your product qualifies for. We take the guessing out of knowing what filters to set.

Report Details

Get answers to questions such as:

  • Who are the leaders in Innovation, ESG, Free-from or Health&Nutrition? What makes them special?
  • What are the most popular brands by velocity on Amazon? What makes them special?
  • How many competitors and products are in the US landscape? What is changing?
  • Where is the white space in the category (from flavor, attribute, and certification perspective)?
  • What should I put on pack? What attributes and claims are increasing and decreasing?
  • What are the popular flavors? Unique flavors? Flavor trends?
  • What are common and unique ingredients?
  • What are common package sizes? Which ones generate the most sales?
  • What average selling prices? What do leaders sell at?
  • What are the nutritional ranges? Where do the leaders sit?

Top Selling Brands

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Common Ingredients

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★ ★ ★ ★ ★

EatQ was totally new to us and helped find claims for our products we hadn't even thought about. Also, finding nationwide smaller competitors helped in market research, as those are not always easy to discover over a simple internet search. Overall it gives a great overview of a niche market we're in. Hopefully many more small brands will use it to gain insides and that more buyers will use this tool to find those smaller brands in the jungle of cpg.

Tanja

CEO & Founder BREADISTA

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Compare Sheets

Compare Products on over 70 attributes.
Trust with independent data.
Extensive filtering on trending attributes.
Digitally share with retailers and partners.

Who is this for?

Brand Owners and Product Developers: enhance brand positioning, guide product innovation, spot and seize Whitespace Opportunities

Investors: identify innovative brands and emerging market opportunities, particularly on ESG characteristics and uniqueness. Review the ESG scores for the brands in your portfolio.

Category Buyers and Foragers: identify brands with unique consumer-centric health and sustainability attributes, identify leaders in innovation, ESG, Health and Clean aspects, and identify common and unique attributes and trends in the landscape. Our platform also allows you to source innovative products that fulfill emerging consumer demands, and identify opportunities for you to grow your category sales.