What can you claim?

84% of brands fail to claim what consumers look for
EatQ identifies what you qualify for and are missing out on

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EatQ's specialised food AI unlocks over 50 product claims that consumers care about

Only 7 attributes

Claimed on website

  • Vegan
  • Keto
  • Gluten-free
  • Paleo
  • Adaptogen Powered
  • Dairy Free
  • Soy Free

+18 more attributes

EatQ discoveries:

  • Plant-Based
  • Pescetarian
  • No artificial ingredients
  • Free from 8 other allergens
  • High protein
  • Low Sugar
  • and more

For IQBAR EatQ found 8 unclaimed attributes on Amazon and 13 unclaimed attributes on Walmart

Why Should You Care about Attributes and Claims?

It's simple - TO SELL MORE

  • Increase Discoverability: You want to maximize product visibility to all the aspects that you comply with.

    "No sugar alcohols" may not be your most important claim, but if a search on Target only results in their private label brands, you can assume they know something you don't! Claims don't need to be on pack, but you want to be found when it comes to all those customers that have conviction - and the vast majority is. Whether you're selling on Wholefoods or Amazon, Erewhon or Popup Grocer, make sure to share all your attributes.

  • Instant Compliance Verification: Quickly verify products against retailer-specific banned ingredient lists, maintaining compliance and boosting trust with retail partners.

Our Core Advantages

Data Enrichment Built by Experts

Algorithms developed with nutritionists and food scientists deliver attributes beyond standard labels.

Consumer-Centric Translation

Our API transforms product data into meaningful consumer interests, improving search relevancy and product experience.

Compliance and Quality

FDA and USDA-compliant, ensuring seamless integration with regulatory standards.

Clean, Normalized Data

Structured and ready-to-use data that aligns with any system.

Try it out.
Enter product nutritional information below.

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Sample Products
Ingredients
Nutrition Facts
Claims

Click on a sample product above.


Claims

Calculating...
Claims

Everything You Need to Know About EatQ’s Capabilities

  • For single products, use our tool above. If you have (many) more, get in touch and we'll simply convert an excel or csv to an 'enriched' csv, or even a UNFI or Kehe or other product attribute form. Are you truly tech-savvy, and want to talk API's? No problem! That's so great about a startup; we're highly flexible as long as it's useful to you.

  • Our data enrichment is tailored for attributes and filters used in leading platforms like Amazon (Whole Foods), Target, Instacart, Walmart, FreshDirect, Kroger and many more.

  • We currently calculate over 50 attributes, including: Vegan, Gluten-Free, High Protein (>10g/serve), Low Carb, No Added Sugar, Low Sugar, High Fiber, No Seed Oils, No Sugar Alcohols etc.

  • Platform Relevance: Each attribute is mapped to specific retailer search filters and claims, ensuring products align with unique retailer criteria.



Want to See EatQ in Action?

  • Try it out: See for yourself how it works using the tool above.

  • Explore Our Attribute List: Download a detailed overview of the attributes we currently support, including platform-specific mapping to help you understand the practical impact of our enrichment capabilities. EatQ Attribute Guide (Instacart, Amazon, Target, Walmart)

  • Want to know more - let’s set up a call and discuss the full potential of EatQ’s enricher.

API access available upon request.
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